There is a billionaire market, defined by the renowned magazine The Economist as the new oil, which each of us unknowingly contributes to grow and prosper. In fact, every time you access the web you leave traces of your tastes, preferences, ideologies and behaviors. All important information that is promptly acquired to make statistics, market research and studies but also and above all to “magically” offer you the advertising of those products that interest you, thus giving life to a macroscopic economic market. But in all what about your privacy? Is our data safe or is it really at the mercy of big and rich multinationals? Watch this short video now to understand the complex mechanisms behind the stratospheric BIG DATA industry.